An ITMS-91061: Missing privacy manifest rejection email looks as follows: ITMS-91061: Missing privacy manifest- Your app includes "<path/to/SDK>", which includes , an SDK that was identified in the documentation as a privacy-impacting third-party SDK. Starting February 12, 2025, if a new app includes a privacy-impacting SDK, or an app update adds a new privacy-impacting SDK, the SDK must include a privacy manifest file. Please contact the provider of the SDK that includes this file to get an updated SDK version with a privacy manifest. For more details about this policy, including a list of SDKs that are required to include signatures and manifests, visit: https://developer.apple.com/support/third-party-SDK-requirements. Glossary ITMS-91061: Missing privacy manifest: An email that includes the name and path of privacy-impacting SDK(s) with no privacy manifest files in your app bundle. For more information, see https://developer.apple.com/support/third-party-SDK-requirements. : The specified privacy-impacting SDK that doesn't include a privacy manifest file. If you are the developer of the rejected app, gather the name of the SDK from the email you received from Apple, then contact the SDK's provider for an updated version that includes a valid privacy manifest. After receiving an updated version of the SDK, verify the SDK includes a valid privacy manifest file at the expected location. For more information, see Adding a privacy manifest to your app or third-party SDK. If your app includes a privacy manifest file, make sure the file only describes the privacy practices of your app. Do not add the privacy practices of the SDK to your app's privacy manifest. If the email lists multiple SDKs, repeat the above process for all of them. If you are the developer of an SDK listed in the email, publish an updated version of your SDK that includes a privacy manifest file with valid keys and values. Every privacy-impacting SDK must contain a privacy manifest file that only describes its privacy practices. To learn how to add a valid privacy manifest to your SDK, see the Additional resources section below. Additional resources Privacy manifest files Describing data use in privacy manifests Describing use of required reason API Adding a privacy manifest to your app or third-party SDK TN3182: Adding privacy tracking keys to your privacy manifest TN3183: Adding required reason API entries to your privacy manifest TN3184: Adding data collection details to your privacy manifest TN3181: Debugging an invalid privacy manifest

In this post, we'll share tips to help you submit apps that deliver original ideas to your users. When working on your app, focus on creating interesting, unique experiences that aren't already available. Apps that actively try to copy other apps won't pass review, and accounts that repeatedly submit copycat apps or attempt to impersonate a service will be closed. The rules that prevent copycat and impersonator apps from being distributed on the App Store are described in App Review Guideline 4.1: 4.1 Copycats (a) Come up with your own ideas. We know you have them, so make yours come to life. Don’t simply copy the latest popular app on the App Store, or make some minor changes to another app’s name or UI and pass it off as your own. In addition to risking an intellectual property infringement claim, it makes the App Store harder to navigate and just isn’t fair to your fellow developers. (b) Submitting apps which impersonate other apps or services is considered a violation of the Developer Code of Conduct and may result in removal from the Apple Developer Program.(c) You cannot use another developer’s icon, brand, or product name in your app’s icon or name, without approval from the developer. These requirements help make the App Store both a safe place for people to discover apps and a platform for all developers to be successful. Best Practices Here are three best practices that will help you submit apps that follow App Review Guideline 4.1: 1. Submit apps with unique content and features. People want apps that provide unique experiences. Find areas that aren't currently being served and build compelling apps for those audiences. Do: Create apps that provide a new experience or a unique spin on an existing concept. Design original, delightful interfaces that elegantly meet your user's needs. Don't: Don’t imitate the features and functionality of other apps. Don’t copy the look and feel of other apps, such as using an identical user interface design. 2. Make sure App Store metadata only contains relevant information and content you either own or have permission to use. The metadata provided in App Store Connect is used to populate your app's product page on the App Store. People rely on this metadata to learn about your app and what it has to offer. Leveraging the popularity of another brand or app, either by including irrelevant references or protected content, is misleading and won't help your app succeed. Do: Use engaging, descriptive language to describe your unique app. Create original content that best represents your app, such as screenshots showing the actual app in use. Don't: Don't use protected material you do not have the necessary permission to use, such as app icons that are similar to icons of a popular app. Don’t include irrelevant references, such as popular app names or trademarked terms, in any metadata fields. 3. Provide information that is authentic and verifiable. People want to know the developers behind their favorite apps are who they say they are. It's important to continually review and provide up-to-date information, including the developer or company name listed on your Apple Developer Program account, the Support URL listed on your app's product page, and other helpful information. This will enable your users to contact you when they need help and it will also hinder people who may try to impersonate you, your app, or your service. Do: Make sure all information, resources, and documentation related to your account and apps are current and accurate. Don't: Don’t provide inaccurate information or resources, such as directing people to outdated support pages. Don’t provide fraudulent documentation. Accounts that submit fraudulent documentation will be removed from the Apple Developer Program. Support Incorporating these best practices into your app's development will help you submit apps that follow App Review Guideline 4.1. If you need additional assistance, consider taking advantage of one of the following support options available from App Review: If your submission has been rejected, reply to the message from App Review in App Store Connect and request clarification. Request an App Review Appointment to discuss the results of our review. Appointments are subject to availability, and take place during local business hours in your region on Tuesdays and Thursdays. If you believe your app follows the App Review Guidelines, consider submitting an appeal to the App Review Board. Resources Learn about foundational design principles from Apple designers and the developer community. Learn how to create engaging App Store product pages. Note that apps that violate intellectual property rights are subject to removal through the App Store Content Dispute process. If you believe an app on the App Store violates your intellectual property rights, you can submit a claim.

Hello everyone, I’m facing an issue with my app "FindUWay" (iOS), and I’m trying to understand if this is related to EU Digital Services Act (DSA) compliance. Current situation: App is approved and published on the App Store All agreements, tax forms (including W-8BEN), and banking info are completed and active App is set to be available in 175 countries, including Malta Issue: The app is NOT available in Malta and shows "App Not Available" on multiple iPhones and Apple IDs. Important detail: In App Store Connect, the only pending item is: Digital Services Act (DSA) compliance → Status: "In Review" since April 5th What I’ve observed: The app works and appears normally in some regions In Malta (EU), it does not open or install properly This seems to affect multiple devices (including iPhone 17 Pro Max) Questions: Is DSA compliance review blocking app availability in EU countries? Is it expected for the app to be unavailable while DSA is still "In Review"? Is there anything else I need to configure or submit? Has anyone experienced delays with DSA review recently? This is impacting my app launch, so any help or insight would be greatly appreciated. Thank you!

Hi, I’m looking for clarification from folks familiar with CoreHID rather than App Review, as the guys there have not responded to my post (https://developer.apple.com/forums/thread/820676) We have a sandboxed macOS app that creates a virtual HID device (HIDVirtualDevice) as described in Creating virtual devices https://developer.apple.com/documentation/corehid/creatingvirtualdevices To work at all, the app requires the entitlement: com.apple.developer.hid.virtual.device With this entitlement present, macOS shows the system prompt requesting Accessibility permission App would like to control this computer using accessibility features. Grant access to this application in Security and Privacy preferences located in System Preferences. when HIDVirtualDevice(properties:) is called. There is no mention of Accessibility in the HIDVirtualDevice documentation, but the behavior is reproducible and seems unavoidable. My question is therefore: Is creating a virtual HID device from userspace via HIDVirtualDevice considered inherently incompatible with Mac App Store distribution? In other words: Is the Accessibility prompt an expected side‑effect of this API? And if so, does that mean using HIDVirtualDevice is only practical for direct (non–App Store) distribution unless the app is explicitly an accessibility tool? I’m not asking about review policy details—just whether, from a technical/system point of view, HIDVirtualDevice is actually intended to be usable by App Store apps. For context, there seem to be public, non‑accessibility uses of Apple’s virtual HID infrastructure, like this recent post: https://developer.apple.com/forums/thread/820708 and corresponding Github repo this project. I don't know if these intend to use the App Store, but they might end up in the same situation. Any insights from people who’ve worked with CoreHID would be greatly appreciated. Thanks, Magnus

I had an app rejected for a reason I thought was incorrect. I replied with an explanation and resubmitted, but it was rejected again, so I clicked the link to appeal that went to the link below where I submitted a detailed appeal.https://developer.apple.com/contact/app-store/?topic=appealI did not receive any email confirmation or response from the appeal and can find now way to track the status of the appeal. However, I do now see in iTunes Connect that the app no loger displays the red bar at the top that used to say "There are one or more issues with the following platform(s):1 unresolved iOS issue". Does this mean the appeal was accepted? Is there a way to track the status of an appeal?

Hello Apple Developer commuinty! We have been developing a VPN client app with unique protocol for quite a while, and now it have come to publishing it in App Store/Google play. I know that publishing a VPN service requires organization(which i cant register because of my life situation), that why i have choosen to make a client. User is NOT necessarily required to use official hosting, theres an option of importing external key. App itself, doesnt contain any hardcoded server credentials and such, but it does have option to get free config from website by click. For some reason, my app review have not gone well. Apple have claimed my app have violated Guidelines 4.3(a) and 5.4. In all of my respect for App Review Team, but claim on Guideline 4.3(a) - Spam is completely ridiculous! App was completely written from the ground, not only including protocol, but the design itself. The "MONOGON" style, is unique application style which no other app on app store have seen(featuring dotted ASCII style, with blooms and contrast colors). In a million years, i would never guess what they have seen "identical to other apps on app store". Claim on Guideline 5.4 though, is a lot more reasonable, yet still not exactly correct. My app is mainly a client, not a service. The main function of it - bringing secure d1mension protocol to live on iOS and iPadOS platforms. The first setup, has both link to get official config(completely free without login, similar to AmneziaWG app), or to import own config. The code secures and encrypts packets such a way, that no external server could listen/decrypt it except for the original user destination, which makes it completely secure for the user. The main goal of DrochVPN app, is to bring users freedom in how they connect, to which server they connect. Any sort of help with publishing our app would be greatly appreciated, and we are ready to introduce changes, if they are required. App review identificator: 2f59adfb-ec49-4431-91c0-8e9b1984ad2e

ID 6758008521, Dear App Review Team, I submitted my app review and it got rejected for inaccurate screenshot. I have revised the app screenshot and also resubmitted. But it has been 8 days and no response. We look forward to completing the review, thank you.

Hi, My app is waiting for review since Saturday at 5:42 PM, so is TestFlight. It has been rejected a couple of times, and errors were fixed with each update. Is this normal?

Hello, Our application has been stuck in the "In Review" status for 17 days now, and we are looking for guidance on whether this is a known technical stall or an extended policy audit. The Issue: The app moved from "Waiting for Review" to "In Review" on March 25th. Since then, there has been no change in status and no messages in the Resolution Center. App ID: 6753868146 Thanks

I am writing to share my frustration regarding the app review process for my application. My current submission has been stuck in "Waiting for Review" for nearly 7 weeks, starting from February 5th. Although I have attempted to cancel and resubmit periodically, there were significant gaps of 10 and 21 days between submissions where no action was taken. Currently, I am stuck again. The situation is critical for the following reasons: Critical Bug: The update includes a necessary fix for an In-App Purchase bug that is preventing users from accessing paid features. No Communication: I have sent four inquiries regarding this delay. I received only one generic response asking me to wait, and my subsequent follow-ups have been completely ignored. Expedited Review Request: My requests for an Expedited Review have also gone unanswered. Apple’s standard review time is typically 24-48 hours, but my experience is far from that. I am not asking for special treatment; I am asking for basic transparency regarding why my app has been stalled for nearly two months. Could anyone from the review team please look into this or provide an explanation? This prolonged silence is causing significant issues for my service and its users. Apple ID: 6752595582 First Submission Date: Feb 5th

Hello Apple Developer Community and App Review Team, I'm writing to seek guidance regarding my app Lookify: AI Virtual Try-On (App ID: 6757718224), which has been caught in an ongoing review cycle since February 15, 2026 — nearly two months ago. Submission History: Date Version Status Feb 15 iOS 1.1.0 Removed Feb 19 iOS 1.1.0 Removed Feb 21 iOS 1.1.0 Removed Apr 3 (2:21 AM) iOS 1.1.0 Removed Apr 3 (1:17 PM) iOS 1.1.0 Removed Apr 6 (current) iOS 1.1.0 Waiting for Review Each submission was either self-removed after extended waiting periods with no reviewer feedback, or removed to address potential issues — only to re-enter the queue with the same outcome. The current submission has now been in "Waiting for Review" status since April 6 with no activity, no messages, and no indication of progress. What I've done to comply: Updated the Privacy Policy to be fully GDPR and KVKK compliant Provided clear demo account credentials and usage instructions for the AI try-on feature Ensured all metadata, screenshots, and descriptions accurately reflect the app's functionality Reviewed Apple's App Review Guidelines thoroughly before each resubmission I understand that AI-powered apps — especially those involving visual try-on technology — may require closer scrutiny, and I fully respect that process. I'm not asking to bypass any review step. I simply ask for transparency: if there is an issue with the app, a rejection with specific feedback would allow me to address it immediately. This app represents months of development work. As a small independent developer, prolonged uncertainty without communication makes it very difficult to plan or improve. My request: Could anyone from the App Review team or community provide insight into: Whether there is an active flag or concern on this submission What the expected timeline might be for accounts with this submission history Whether an Expedited Review would be appropriate given this timeline I have also submitted a contact request through the official App Review contact form. I am fully committed to making any necessary changes — I just need to know what they are. Thank you sincerely for your time and assistance. Mustafa Bilgiç Developer, PlayTools

Apple review usually takes a couple hours or even 2 days or less to review my submissions but it’s taking them 4 days to review it I submitted on a Wednesday. should I re-submit?

My app requires Google or Apple login. The App Store requires an active email for review. How can the App review team access my email if it required 2FA? I don't understand how I can get an app reviewed it they need me to provide a code after they login? It seems ridiculous that I need to supply them with a test email, why can't they test with a dummy email? Is it just not possible to get an app reviewed if the app requires Apple or Google logins? Should I temporarily add the option for any email to setup an account and just make a dummy email and then after review asap remove the email login from the app? that seems like a lot of unnecessary programming just because they the need me to provide an email address and login.

Hello everyone, My app (ID: 6756186616) was submitted on Mar 15, 2026, and has been stuck in "Waiting for Review" status for over 17 days. I contacted Developer Support (case #20000111565861) and received confirmation that it's proceeding normally, but no update since. On average, Apple reviews 90 percent of apps within 24 hours. However, there might be cases that need more review time, but mine exceeds two week. Any recent experiences with long queues? Thanks!

I’m trying to find out whether anyone has seen this kind of App Store Connect issue remain unresolved for this long. This is for a first auto-renewable subscription. Timeline: Original support case opened: Feb 27, 2026 Support initially repeated the normal guidance that the first subscription must be submitted with the app version I explained that the issue was not the process itself, but a stuck review state On Mar 25, 2026, I was told the case had been escalated to the appropriate internal team Since then, I have sent follow-up emails asking for status / owner / ETA As of Apr 12, 2026 (KST), there has still been no meaningful update Current state in App Store Connect: App version 1.0.10 is still “Prepare for Submission” Previous 1.0.10 submissions show as “Deleted” There is no active app review submission for 1.0.10 The subscription previously showed “Waiting for Review” Now the subscription itself shows “In Review” But its localization still shows “Waiting for Review” So the state looks inconsistent: no active app review submission app version still draft subscription partially moved into review anyway At this point I’m not asking about the normal first-subscription submission flow. I already understand that. What I’m trying to understand is: Has anyone seen a case like this stay stuck for 6+ weeks? Has anyone had Apple say it was escalated internally and then go silent for weeks? Did Apple eventually fix it manually? Is this something that can remain stuck indefinitely unless the internal team intervenes? Any comparable experience would be helpful.

Hello everyone, I am currently developing a smart camera app for iOS that recommends optimal zoom and exposure values on-device using a custom Core ML model. I am still waiting for an official response from Apple Support, but I wanted to ask the community if anyone has experience with a similar workflow regarding App Review and the DPLA. Here is my training methodology: I gathered my own proprietary dataset of original landscape photos. I generated multiple variants of these photos with different zoom and exposure settings offline on my Mac. I used the CalculateImageAestheticsScoresRequest (Vision framework) via a local macOS command-line tool to evaluate and score each variant. Based on those scores, I labeled the "best" zoom and exposure parameters for each original photo. I used this labeled dataset to train my own independent neural network using PyTorch, and then converted it to a Core ML model to ship inside my app. Since the app uses my own custom model on-device and does not send any user data to a server, the privacy aspect is clear. However, I am curious if using the output of Apple's Vision API strictly offline to label my own dataset could be interpreted as "reverse engineering" or a violation of the Developer Program License Agreement (DPLA). Has anyone successfully shipped an app using a similar knowledge distillation or automated dataset labeling approach with Apple's APIs? Did you face any pushback during App Review? Any insights or shared experiences would be greatly appreciated!

Hello, I would like to request an escalation regarding my app review status. My app (Apple ID: 6758756966) was submitted for review on February 24 and has been in “Waiting for Review” status for an extended period, with no progress so far. I have contacted Apple Developer Support multiple times (Case IDs: 102840237455, 102840079647, 102846664998, 102841727941) starting from March 9, but unfortunately, I have not received any response to any of these requests. I have also submitted three expedited review requests, but none of them have been acknowledged. Could you please: • confirm whether the submission is still active in the queue • check if there are any issues preventing it from moving forward • and assist in escalating the review if possible If any additional information is required from my side, I am ready to provide it immediately. Thank you very much for your time and support.

Hola, el día 20 de enero de 2021 a las 7:26 p. m. hice la compra del programa para desarrolladores y Apple quedo de enviarme un correo cuando todo este listo, ya han pasado las 42 horas y no tengo respuestas, ya le escribí a soporte espero me ayuden. De igual manera quisiera saber cuanto tiempo les demoro a ustedes todo el proceso de compra y verificación, espero me ayuden. Gracias

Hi everyone, I’m looking for advice on a repeated App Store rejection under Guideline 2.5.1. Background: We initially explored using Family Controls for a planned feature. That feature has now been fully removed from the app. We no longer provide any Screen Time related functionality. What we already cleaned up: Removed all FamilyControls / ManagedSettings / DeviceActivity code usage. Removed commented-out code and all related references from the project. Removed related capabilities and entitlements from targets. Removed related frameworks/dependencies. Performed a clean rebuild and submitted a new archive. However, App Review still says the app includes ScreenTime API in an unapproved manner and suggests removing those APIs. Questions: What are the most common hidden places where Screen Time / Family Controls traces remain? Has anyone seen this triggered by transitive dependencies or stale build artifacts? What evidence/details should I provide in App Review Notes to help the reviewer verify cleanup? Is there a recommended way to ask App Review to share the specific symbol/framework/target they detected? Any practical checklist or experience would be greatly appreciated. Thank you.

Hello, I submitted my app for review and it was rejected under Guideline 4.2. I believe the rejection was a misunderstanding of my app's functionality, so I filed an appeal through the Resolution Center explaining why I believe my app meets the minimum functionality requirements. It's been passed almost two weeks since I filed the appeal but I've received no response or update on the status. My app is directly tied to an event launching next week, and without a resolution, I will miss the launch window entirely. I'd greatly appreciate any visibility into where my appeal stands, or any guidance on what steps I can take to move this forward. Thank you for your time.

I’ve had an issue with all of my apps. Where I push my build to TestFlight and then the image pops up. I’ve troubleshooted EVERYTHING. My account has no issues on it, no payment or compliance issues. I’ve looked to reddit for advice, one user says they need there app to get approved by apple, i got a couple apps to have there update approve, still the bug persist. Whether the app is on the App Store or a work in progress nothing works.

I submitted an app build and filled out the expedited review form, they quickly replied: “The issues we've identified below are eligible to be resolved on your next update. If this submission includes bug fixes and you'd like to have it approved at this time, reply to this message and let us know. You do not need to resubmit your app for us to proceed.” I replied with “Yes, please accept the current version now as it contains bug fixes, will resolve that issue later lalala” I replied again 1 day after the letter. And nothing. 2 days total have passed. So the replies do not go to the Expedited Review queue? What should I do? Reply again? Or resubmit the build with a comment “Important bug fixes, please accept immediately”? Or maybe call them, will a call help? Thank you so much!