Navigate the App Store landscape. Share strategies for app submission, distribution, marketing, and user acquisition. Discuss best practices for getting your app discovered and downloaded.

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App is definitely submitted (Ready for Review); how long is “too long” before following up?
Hi all, I’m looking for a sanity check on review timelines. My iOS app is already submitted & has been sitting in “Ready for Review” for the past 2 weeks with no status changes. To avoid confusion, this is not a “how to submit” question. App status: Ready for Review (unchanged for 2 weeks).., for anyone who has shipped recently, what’s the longest you’ve seen an app remain in Ready for Review before it’s reasonable to assume it might be stuck and at what point would you reach out for an update, and what channel worked best (Developer Support / App Review contact / other)? Any real-world ranges (days/weeks) are really appreciated. Thanks so much.
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In Review exceeded 72 hours and Contacts Us had no results
应用ID(id6754838125), A week has passed since I added in-app purchases to the already listed application, but it's still under review and I haven't received any result. I sent an email to inquire and asked me to keep waiting We used Contacts Us There is no result. 2. The call has been made for expedited review. It was submitted on December 11th and is still under review Previously, the result of the app review was available within 48 hours Now, I don't know what solutions can be made to this problem. The company is in a hurry and needs to use the App to release a new movie
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Reject Payment Notification
Two hours ago we received 42 emails from Apple with the following content: iTunes Connect Dear ....., The routing number you provided for the bank account ending in ..... is no longer correct. To receive payments, update your bank info with a valid account and routing number. If you have any questions, use the Contact Us module on iTunes Connect. We have been receiving payments to this account for 5 years and nothing has changed with the account. The account is valid and all details are correct. And this is displayed under “Payments and Financial Reports”: Payment Rejected The routing number you provided for the bank account ending in .... is no longer correct. To receive payments, update your bank info with a valid account and routing number. A lovely surprise for Christmas.
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Accepted Developer Program Agreement on developer.apple.com, but App Store Connect still shows "Agreement Update" warning.
I am the sole Account Holder for my Apple Developer Program account and am encountering an issue where the acceptance of the updated Apple Developer Program License Agreement is not syncing correctly between the two developer portals. Issue Details: Agreement Status on developer.apple.com: I successfully accepted and reviewed the updated agreement at https://developer.apple.com/account. The Agreements section confirms the acceptance date as December 11, 2025 (as seen in the attached image). Status on App Store Connect: Despite this confirmation, when I sign into https://appstoreconnect.apple.com/, I still see the following critical warning: "The Apple Developer Program License Agreement has been updated and needs to be reviewed. In order to update your existing apps and submit new apps, the Account Holder must review and accept the updated agreement by signing in to their account." Impact: This prevents me from performing key tasks, such as creating a new app, which triggers an "Agreement Update" alert that only directs me back to the already-accepted agreement on the Developer website. Troubleshooting Steps Taken: I confirmed I am logged in as the Account Holder. I cleared my browser cache and attempted the process on a fresh browser session. My macOS is fully up to date. I have already contacted Apple Developer Support but have not yet received a reply. Request for Assistance This is blocking my ability to submit and update apps. I am aware that direct phone support is often recommended for these issues, but my country is not listed for phone extension support. Has anyone else experienced this sync delay or found a workaround that resolves the "Agreement Update" alert on App Store Connect when the agreement has been accepted on the Developer website? Any advice on the next immediate steps I should take while waiting for my support ticket to be processed would be greatly appreciated.
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Cannot Update Age Rating
Recently I got an email stating I need to update age rating questionnaire. I have tried to update age rating for my app in App Store using the account owner already. I have followed this tutorial (https://developer.apple.com/help/app-store-connect/manage-app-information/set-an-app-age-rating/), but the age rating cannot be updated. Anyone know how to update this, please let me know
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TestFlight Call To Action With Essential Download
Hello, I was just installing an app from TestFlight that has an Essential Asset Pack that's a few GBs in size. It appears the Call To Action inside of TestFlight doesn't take into consideration the Background Asset download status before it changes from Installing to Open. I can't test if this is also the case for apps on the App Store, but I'd expect that it is.
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Apple’s age rating deadline: will apps be blocked after 31 Jan 2026?
Apple sent a final reminder asking developers to complete the updated age rating questions in App Store Connect. Final reminder: Answer the updated age ratings questions. We’re reaching out because you have not provided responses to the updated age ratings questions in the App Information section of your app in App Store Connect. If you don’t answer these questions by January 31, 2026, you won’t be able to submit app updates in App Store Connect. The email says that if the age rating questions are not answered by 31 January 2026, you will not be able to submit app updates. What is not clear is what actually happens after that date. Many of us are in the middle of development and may not be ready to submit a new build before the deadline. The email does not explain whether this means: A) You can still submit updates after 31 January 2026, as long as you complete the age rating questionnaire before submitting, or B) The app becomes locked and cannot be updated at all once the deadline passes This is not stated explicitly in the email, which makes it confusing for me. It would be helpful if Apple could clearly confirm what developers should expect after 31 January 2026, especially for apps that are still undergoing active development. Anyone knows?
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Can not re-upload an Asset Pack that's been archived?
Hello, I'm trying to upload an asset pack that has the same identifier as an asset pack that I've archived. I understand this isn't likely a common scenario, but I'd expect that uploading an archived Asset Pack to become un-archived. Reverting to the next newest version available for the Asset Pack. Further, this restriction is not clear that you won't be able to reuse the assetPackID on the archive asset pack alert Archive Asset Pack? Are you sure you want to archive "[NAME]" asset pack? All versions of this asset will no longer be accessible by your app. Errors: Failed to create a new background asset pack version for '[NAME]'. (-19243) operation not allowed (409) Cannot create version for an archived background asset. (ID: 2cc6499a-83fa-4bbb-bc1f-0bb67d2a873d) httpBody: { "errors" : [ { "id" : "2cc6499a-83fa-4bbb-bc1f-0bb67d2a873d", "status" : "409", "code" : "STATE_ERROR.ARCHIVED_BACKGROUND_ASSET", "title" : "operation not allowed", "detail" : "Cannot create version for an archived background asset." } ]
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Guideline 3.1.5 - Business - Payments - Cryptocurrencies
Hello everyone, We’ve been trying to resolve an App Review issue for almost a month now and would really appreciate advice from anyone who has gone through a similar process. We are a legally regulated financial institution with licenses in multiple jurisdictions. Our app includes crypto exchange–related functionality. To comply with Apple’s requirements, we have: Limited App Store availability strictly to countries covered by our licenses Prepared a detailed licensing document for every review cycle Provided a country-by-country breakdown explaining under which license we are allowed to provide services Included official registry links and screenshots from regulators’ registers Attached this document to every App Review submission Despite this, we repeatedly receive the same response from Apple: “Your exchange app has not been submitted by a corresponding exchange or recognized financial institution or you have not demonstrated you are partnered with an exchange with supporting evidence of permissions, registrations, and/or licenses to offer exchange services.” “The storefronts you selected include locations where you or your service providers have not provided supporting evidence of permissions, registrations, and/or licenses.” The main challenge is that Apple does not specify: Which exact jurisdiction is problematic Which license is considered insufficient Whether the issue is with our status as a financial institution vs. being a “recognized exchange” Or whether additional corporate or constitutional documents are expected (e.g. articles of incorporation, regulatory approvals, partnership agreements, etc.) At this point, we’re unsure how Apple expects licensing evidence to be presented in a way that can actually be reviewed and approved. Questions to the community: Has anyone successfully passed review for a crypto exchange app as a regulated financial institution? Are there specific documents Apple expects beyond licenses and registry confirmations? Is there a known best practice for structuring licensing evidence for App Review? Any guidance or shared experience would be extremely helpful.
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App Submission Stuck in “Waiting for Review"
Hello App Store Review Team, I would like to ask for clarification regarding my app submission with Submission ID: d293828f-8f9a-4a6d-b138-9650258ab3f3, which has been in “Waiting for Review” status for more than 7 days. I understand that review times may vary depending on queue volume and other factors. However, this extended waiting period is impacting our release timeline, and there have been no status updates or requests for additional information. Could you please help check the status of this submission or let us know if any further action is required from our side? Thank you for your time and support. I look forward to your response.
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App Store review delay - waiting since December 3 for an important update
Hi, I’ve been waiting for App Store review since December 3, and the submission is still in Waiting for Review status. The update itself is very important for the app, but technically simple, with no unusual changes or new permissions. In the past, reviews were completed much faster, so this delay is concerning. Is anyone else experiencing similar review times recently, or is this a known slowdown? Thanks.
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Empty "App Store Purchases Detailed" Analytics Report
Hey there, I'm building a service that requires receiving accurate sales/proceeds data along with the campaign name. From reading the documentation it looks to be fairly understandable, but in practice it is not. I have been testing this for almost a week, and I never got "Detailed Report" for "App Store Purchases Detailed" analytics report. The same report for "App Downloads Detailed" is arriving normally, but not to for the purchases. I tested for two different apps where I have around 200 daily installs and 30 purchases on each. I would love to get any thoughts on this from an Apple engineer!
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Data gaps on App Store Analytics API reports
Hey all, It's been now a few weeks since we started to help clients connect to their App Store Analytics API. I'm starting to notice that very often we'll see things like: Small data gaps. Eg. I have data on June 1, no data on June 2-4, and then data from June 5 to now Big data gaps. Eg. I'd have data on Jan 2024, but not on Feb-Mar 2024, then there's data again from April 2024 onwards. The actual files from Apple are like that we're not doing any treatments whatsoever. That's happening on both ONGOING and ONE_TIME_SNAPSHOT I also opened a Customer Support case and sent the files over 10 days ago, but no definitive answer so far. Are you also seeing gaps like this on your data? Any tips/recommendations?
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How to build reliable Analytics integration via API?
Hey there, I'm building a service that requires receiving accurate app downloads and sales/proceeds data along with the campaign name. From reading the documentation it looks to be fairly understandable, but in practice it is not that straightforward. For example, I received the first one-time-snapshot detailed report for the App Store Purchases, and it contains partial data for several days. Shouldn't that be a full report of everything in analytics for like last year or so? Should I expect it to be updated and extended in the coming days? For the ongoing detailed report, I have not received anything yet, but I'm afraid it might have partial data as well. I will report here as well.
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App Review Rejected, Invalid Binary, App Version
I'm submitting a new app for review. I've done this successfully before, but I don't know what's going wrong with this one. On the Distribution page it shows "1.0.2 Invalid Binary" On the App Review page it shows "Unresolved Issues" On the iOS Submission page it shows Type: "App Version", Status; "Rejected" with the banner text: "Your app version was rejected and no other items submitted can be accepted or approved. You can make edits to your app version below." I've tried rebuilding and resubmitting a few times and I keep getting the same reaction. I've tried to figure this out on my own, but I can't figure out what it wants me to do differently. Please can someone provide some direction to let me make progress? Most recent Submission ID is: faf4b652-d32b-4de5-b357-3b1e5744eaa8
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Reached 500 App Store users in 5 days. What worked, what failed, and what I plan to do next?
I recently launched my AI face analysis app Aesthetica on the iOS App Store and reached 500 users in five days so I wanted to briefly share what drove early traction, what I learned about ASO localization and organic outreach, and what I am focusing on next. I am a solo indie developer learning by shipping fast, improving through real user feedback, and proving that launching an imperfect MVP beats waiting for perfection, so feel free to ask anything or share your own experience.
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